When: Thursday 1st June 2017, from 18:00 to 20:00
Where: Campus London, 4-5 Bonhill Street, London EC2A 4BX
Information. Choice. Competition – These are just some of the factors empowering consumers like never before. It’s a shopper’s dream…but it’s a traditional retailer’s nightmare!
Fortunately it’s not all doom and gloom. A golden opportunity is being taken by savvy brands and retailers as a way of not only surviving but also thriving in this challenging landscape. The opportunity is the world’s hunger for experiences.
This is the era of experiential retail. Brands that want to really get through to people, to persuade them to spend, to share and to come again need to provide a worthwhile, engaging experience.
Experiential Retail is for marketers, retailers and brand owners who want a straight -talking, thought-provoking and inspiring introduction to this on-going trend. Attendees will learn not only why but how to apply the key principles of experiential retail:
- How to be authentically inspired
- How to know what your shoppers want
- How the senses make for distinctiveness
- How to communicate through interactivity
- How to amplify your experience and more…
Experiential Retail is hosted by Iain Swan, founder of brand experience agency Bright who’s savvy approach to experiential is helping companies such as Dyson, Elizabeth Arden, Simplyhealth and Kerry Foods succeed in the experiential age. Iain will present insights using real world examples and answer your questions on how to experientialise your brand’s retail presence.