When: Monday June 2017, from 18:30 to 20:30
Where: Museum of Brands, Packaging and Advertising, 111-117 Lancaster Road, London W11 1QT
This two-hour talk is part of the Museum of Brands’ professional development programme, a series of talks, workshops and masterclasses in 2017. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.
Fortunately it’s not all doom and gloom. A golden opportunity is being taken by savvy brands and retailers as a way of not only surviving but also thriving in this challenging landscape. The opportunity is the world’s hunger for experiences.
This is the era of experiential retail. Brands that want to really get through to people, to persuade them to spend, to share and to come again need to provide a worthwhile, engaging experience.
- How to be authentically inspired
- How to know what your shoppers want
- How the senses make for distinctiveness
- How to communicate through interactivity
- How to amplify your experience and more…