03/06/2017 – Experiential Retail

By 5th May 2017Learn

When: Monday June 2017, from 18:30 to 20:30

Where: Museum of Brands, Packaging and Advertising, 111-117 Lancaster Road, London W11 1QT

This two-hour talk is part of the Museum of Brands’ professional development programme, a series of talks, workshops and masterclasses in 2017. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.

Outline

Information. Choice. Competition – These are just some of the factors empowering consumers like never before. It’s a shopper’s dream…but it’s a traditional retailer’s nightmare!

Fortunately it’s not all doom and gloom. A golden opportunity is being taken by savvy brands and retailers as a way of not only surviving but also thriving in this challenging landscape. The opportunity is the world’s hunger for experiences.

This is the era of experiential retail. Brands that want to really get through to people, to persuade them to spend, to share and to come again need to provide a worthwhile, engaging experience.

What you will learn

Experiential Retail is for marketers, retailers and brand owners who want a straight -talking, thought-provoking and inspiring introduction to this on-going trend. Attendees will learn not only why but how to apply the key principles of experiential retail:

  • How to be authentically inspired
  • How to know what your shoppers want
  • How the senses make for distinctiveness
  • How to communicate through interactivity
  • How to amplify your experience and more…

Introducing Iain Swan

Experiential Retail is hosted by Iain Swan, founder of brand experience agency Bright who’s savvy approach to experiential is helping companies such as Dyson, Elizabeth Arden, Simplyhealth and Kerry Foods succeed in the experiential age. Iain along with guests from a range of industries will present insights using real world examples and answer your questions on how to experientialise your brand’s retail presence.