What we were asked to do

Improve resellers’ understanding of WatchGuard’s product benefits
Help improve the dialogue between WatchGuard and resellers
Increase visibility on resellers’ sales data
Ultimately drive sales for WatchGuard

What challenged us

Understanding a complex distribution set-up and the impact this had on who to engage with and how
Remaining flexible throughout the project so that opportunities and client demands could be satisfied quickly
Working to a short lead time and limited budgets

What we did

Hosted an immersive theatrical experience at The Tower of London which was custom scripted to bring to life the benefits of WatchGuard technology

Organised a day-long conference around the theatrical experience which included food, drinks, presentations and product demonstrations streamed live from The United States

Maximised sales after the event with two sales incentive schemes based on sports. The first was held in line with the World Cup and reflected changing events within the tournament. The second was inspired by the trend in ‘Toughmudder’ style bootcamps

What we achieved

Held the attention of resellers throughout the event which provided WatchGuard representatives time to engage further

Provided WatchGuard’s sales & marketing teams with key insights on how resellers were operating

Successfully incentivised resellers to increase number of leads and close more deals

What WatchGuard said

“We’ve received fantastic feedback from our partners who attended the UK Partner Conference. It was a great success and we’ve been really impressed with Bright. They encouraged us to do things differently and always went the extra mile to pull things off. The project management was spot on, they were always proactive, flexible, and we’re looking forward to working with them again on our next project.”

Rowena Case, Marketing Manager, WatchGuard Technologies